A logo is the smallest, most-repeated piece of your brand: it appears on the site, the invoice, the storefront, and the app icon long before anyone reads a word about you. We design a single, deliberate mark that holds up at any size and in any setting, then hand over the full set of files so it works everywhere from a favicon to a sign without falling apart.
What's included
The core mark in its definitive form, the version that leads everywhere, drawn as clean vector artwork and refined down to the curve.
Stacked, horizontal, and icon-only lockups so the logo holds its shape in a wide footer, a tight app icon, or a square avatar without redrawing it each time.
Full-colour, single-colour, and reversed treatments tested against light and dark backgrounds, so the mark stays legible wherever it lands.
Production-ready SVG, PNG, and PDF exports plus the editable source file, organised and named so you or any future designer can use them without guesswork.
A short usage sheet covering minimum size, surrounding clear space, and what not to do, the guardrails that keep the mark consistent over time.
The icon-only mark cropped and exported at the exact sizes browsers and devices ask for, so the smallest version is intentional rather than a squashed afterthought.
Our process
We start with a short conversation about the business, the audience, and where the mark will actually live, then look at the competitive field to understand what you should and shouldn't look like.
We agree on a clear visual direction (the qualities the mark should carry) before any drawing begins, so the design is built on a decision rather than a guess.
We design a small number of distinct, fully-considered directions in black and white, presented in real context so you judge the idea, not the colour.
We take the chosen route and tighten it (proportion, spacing, and weight) until the mark reads cleanly at both poster size and favicon size.
We build out the lockups, colour treatments, and icon crops, testing each against the backgrounds and sizes it will face in real use.
We deliver the organised file set and usage rules, and walk you through them so you leave knowing exactly which file to reach for and when.
Other services within Branding
Limen is a Toronto design and technology studio. We build the websites, software, and automation a business runs on, then keep them running.
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